Define Wingstop Canada’s creator strategy from the ground up — point of view, tiers, partnership models, and how creator work integrates with the broader marketing engine
Establish the criteria, processes, and tools that make the program repeatable and scalable as we expand into Alberta and beyond
Own the program budget: forecast spend, allocate across always-on and tentpole activity, and report on return
Develop the measurement framework: what we track, what good looks like, and how we use insights to sharpen future decisions
Partner Identification & Relationship Management
Identify on-brand creators, artists, and DJs across music, sports, fashion, food, and internet culture — with a deliberate focus on micro and mid-tier talent we can grow alongside
Build a tiered roster that supports always-on presence and tentpole moments, prioritizing partner...