Take a leading role in shaping customer loyalty at a major retail firm in Brampton, ON. This hybrid Senior Manager position emphasizes innovation and cross-functional collaboration. As the Senior Manager of Loyalty Programs, you will direct the strategy and operations of a high-impact loyalty program. Your leadership will ensure that every activity aligns with business goals while supporting a smooth transition from legacy systems. Collaborate across marketing, digital, and customer experience to enrich the program and enhance customer engagement. Key Responsibilities: • Lead strategy and daily operations of the loyalty program • Oversee UAT, defect management, and release readiness • Design new loyalty framework, including rewards and tiers • Manage transition strategy from legacy systems • Align stakeholders on compliance and financial performance Requirements: • 5+ years in loyalty or CRM roles, 2+ in leadership • Strong knowledge of loyalty platforms a...