+ Achieve/exceed booking and sales targets set for control valves and Instruments in the assigned territory. + Effective coverage of End users to ensure high customer satisfaction. + Planning and achieving Orders and Sales targets as agreed. + Ability to explain our product superiority and there by Conversion of competitor products and develop new customer / markets. + Furnish monthly bookings forecast to the regional sales leader and meet / exceed the forecast. + Provide sales and application support to the customers in pursuit of growth and market penetration. + Maintains a good company image of professionalism, competence, efficiency and concern for customers and representatives. + Furnish reports and feedback on competitor activities, market intelligence, including prices and products on a periodic basis. + Periodically conduct Technical Presentations to customers to drive Fisher No Equals message.