Implement and maintain data tracking solutions across various platforms including Segment, Google Analytics (GA4), and BigQuery.
Create and modify GTM and GA360 configurations to support new features.
Maintain and update the Data Layer to ensure accurate and comprehensive data collection.
Maintain a proactive approach to privacy and data compliance, navigating complexities related to VPPA, COPPA, and targeted advertising consents.
Work directly with Product Managers and Engineers to deliver analytics instrumentation on new products and features across web, iOS/Android apps, and CTV/OTT products.
Collaborate with Product Managers to prioritize Data Instrumentation tickets during Sprint Planning based on estimated timelines (ETA).
Advise product teams on tagging events and defining metadata requ...