Elevate customer relationships as a Senior CRM Strategy Lead at Publicis Canada! Utilize your creativity and analytical skills to craft impactful journey-building strategies in a B2B environment.
This role demands a strategist with a minimum of five years' experience in advertising and CRM. You will design and implement retention programs while analyzing customer behavior. Engage with clients and internal teams to present strategies that resonate and optimize campaigns based on data-driven insights. If you thrive in a collaborative atmosphere and are passionate about storytelling through marketing, we want you!
Key Responsibilities:
• Develop and implement digital engagement strategies
• Analyze marketing experiments for targeted conversions
• Collaborate on customer segmentation insights
• Manage deployment of automated client campaigns
• Foster relationships with key client stakeholders
Requirements:
• 5+ years in marketing with B2B focus
• Strong analyt...