Drive insights and performance at VML MAP as a Senior Consultant specializing in data analytics. Guide clients to harness data for improved marketing effectiveness and communication strategies.
In this influential role, you will leverage your analytical expertise to design data solutions that empower clients' marketing campaigns. By conducting advanced analysis, you will identify critical trends that inform their strategic directions. The role also involves implementing A/B testing and incrementality studies, while playing a key role in mentoring junior analysts to elevate the team's capabilities.
Key Responsibilities:
• Develop insightful solutions that optimize client campaigns
• Perform in-depth data analyses to reveal insights
• Create and oversee A/B tests for measuring impact
• Provide mentorship and technical guidance to junior members
• Collaborate with top brands on data integration practices
Requirements:
• Significant experience in data insights an...