Champions a client focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
Promotes the development and profitable growth of the Canadian Commercial Banking portfolio in the assigned market area
Developing and implementing a marketing strategy to maximize business development opportunities for sustainable growth within the bank’s risk appetite.
Developing sales plans for prospects and existing clients.
Identifying prospects/referrals from other internal/external networks.
Analyzing prospect lists and prioritizing business development opportunities based on market data and client analytics.
Determining pricing for existing client relationships in addition to proposed financing for any prospects, ensuring a satisfactory level of profitability for one’s overall book of business.