Drive ~20% marketing-driven growth (excluding new product growth) through strategic and tactical execution across channels
Own and execute marketing campaigns supporting ~120 product launches annually (30–40 product lines with variations), ensuring strong launch performance and revenue impact
Translate market trends, audience insights, and product positioning into campaigns that drive traffic, customer acquisition, and sales
Operate in a 60% execution / 40% strategy split—actively posting, launching, and executing while shaping longer-term marketing direction
Lead marketing-driven project management for launches: coordinating cross-functional teams (creative, product, e-commerce), aligning timelines, and ensuring delivery