Become the Senior Brand Marketing Director at Roots and lead creative, consumer-focused strategies that elevate brand equity. This role centers on building cohesive campaigns that foster growth and community engagement.
At Roots, a Canadian lifestyle brand established in 1973, we are searching for a passionate marketing leader. You will guide a dedicated team and shape multi-year plans that align with our commitment to sustainability and quality. Your insights into consumer behavior will be critical in creating impactful marketing strategies that resonate globally.
Key Responsibilities:
• Mentor and develop a results-driven marketing team
• Shape brand growth strategies through collaboration
• Collaborate with CMO on comprehensive marketing plans
• Translate insights into actionable marketing briefs
• Ensure consistency across all customer-touch points
Requirements:
• Bachelor's or master’s degree in marketing
• Over 10 years of relevant experience in bran...