The Measurement, Ad Tech, and Data Science (MADS) team at Amazon Ads is at the forefront of developing innovative solutions that help tens of millions of advertisers understand the value of their ad spend while prioritizing customer privacy and measurement quality.

The Media Planning Science team, part of broader MADS team, develops and implements models that deliver insights and recommendations for strategic media planning and measurement across Amazon Advertising's product portfolio. Our mission is to help advertisers create and execute plans that meet their objectives while providing accurate measurement tools. We work on a multitude of problem statements that encompass Reach and Frequency, Budget Planning Optimization, and Recommendations. Our models leverage both heuristic and machine learning approaches including deep learning techniques, with insights delivered through agent‑based tools and APIs that integrate seamlessly into user interfaces and programmatic systems...