Lead the end‑to‑end marketing execution of strategies and campaigns, including: Working with creative agencies to develop marketing collateral. Supporting the Investment Optimization cycle, driving strategic decision making on how we deploy our marketing funds. Working with internal systems, internal & external teams, vendors and partners to deploy marketing initiatives. Measuring campaign performance to inform future actions. Leveraging reporting on marketing campaigns, channels and customer journeys to derive insights and make analytical‑based decisions to inform our strategies. Assess performance against KPIs and support annual strategic marketing planning. Supporting the development and execution of portfolio strategy including current capabilities, customer experiences & treatments. Identification of user journey gaps & optimization opportunities. Understand customer and competitive trends with competitive and qualitative assessments and making strategic ...