Serving as a Canadian Banking’s (CB’s) “Centre of Expertise” and support revenue generation and operational effectiveness through client treatment and direct marketing activities and ensures good client experience through alignment of clients to the marketing strategies and channels
Manage the data required for the business partners to meet their business and financial imperatives
Deliver complete, accurate and thorough marketing campaign, channel and/or client offer optimization that helps the business meet their imperatives
Support the execution of marketing strategies to ensure efforts meet optimization and analysis requirements
Act as Subject Matter Expert on relevant Data sources, Channels, and campaign design and execution standards