AI Overview Strategy: Optimize content to appear in Google’s AI Overviews and AI-led search platforms (e.g., Perplexity, Gemini, ChatGPT).
GEO (Generative Engine Optimization): Implement tactics such as ‘cite-worthy‘ statistics, expert quotes, and structured summaries to increase the probability of being cited by LLMs.
Entity-Based SEO: Shift from keyword-matching to Entity-base optimization, ensuring search engines understand the relationships between our brand, services and industry topics.
2. Advanced Keyword & Intent Research
Conversational Query Mapping: Identify long-tail, natural language questions that users ask AI assistants.