The ideal candidate will be instrumental in building and optimizing Google and Bing campaigns, managing new campaign types like PMax and Demand Gen, and driving revenue growth
4-5 years experience in managing and optimizing SEM campaigns on Google and Bing within a B2B setting. Must have familiarity with new campaign types like PMax and Demand Gen
High level of expertise using Google Sheets / Excel
Expertise in Conversion Rate Optimization (CRO) and A/B testing, including using tools like Optimizely or VWO.
Data Driven mindset with strong analytical skills with a focus on delivering clarity and high-level insights for campaign optimization
Experience with first-party data connectivity and testing new data models
Ability to project manage across different products and geos
Desirable
Experience using Multi-touch attribution tools s...