with strong analytical, strategic, and execution skills to manage paid search campaigns across multiple platforms. The ideal candidate will have a proven track record of optimizing performance-driven campaigns, mentoring junior team members, and delivering measurable results. This role requires a balance of technical expertise, analytical acumen, and strong communication skills to collaborate effectively with cross-functional teams and clients.
Key Responsibilities: Manage end-to-end paid search campaigns — from planning and setup to execution, optimization, and reporting. Conduct keyword research, build ad copy, manage automated bid strategies, and implement A/B testing for copy and landing pages. Monitor campaign performance against KPIs, identify performance gaps, and recommend data-backed optimization strategies. Perform search query report (SQR) analysis, evaluate auction insights, and validate rec...