Join Publicis Canada as a Salesforce Email Specialist, where you will spearhead the development and management of CRM email communications. Utilize your SFMC expertise to drive impactful email marketing initiatives.
This role demands 2-5 years of experience with Salesforce Marketing Cloud, focusing on creating and executing email campaigns, managing lifecycle journeys, and analyzing data performance. Collaboration with stakeholders and adherence to deliverability best practices are critical to success in this position. You will also have opportunities to improve technical processes and enhance reporting.
Key Responsibilities: • Execute and oversee email marketing campaigns • Create lifecycle marketing journeys and triggered emails • Develop landing pages using CloudPages • Implement data segmentation and automation strategies • Conduct reporting and performance tracking