Manage, execute, and optimize SFMC email and mobile development for IHG’s customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.
Key Accountabilities
Develop, build, and test, email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automations Studio, Mobile Studio and programming languages.
Design and develop multi‑channel customer journeys within Journey Builder, ensuring scalability and maintainability, with technical leadership and best practices.
Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools,
Write and optimize SQL queries to manage and manipulate data within SFMC databases.
Program dynamic, data‑driven emails and landing pages utilizing AMPscript, Journey Builder...