You understand & share knowledge about your market trends and competitors, our consumers and their living situations and use this knowledge to improve how our customers’ meet our range.
Knowing our global priorities, your range, the national market and competition. You use this information to define and agree your home furnishing business plan, thereby contributing to the country business plan.
You clearly communicate business strategies/priorities to your shopkeepers in a way which motivates them to take ownership for their part in achieving IKEA’s overall goals and objectives
You support the business growth by contributing to a commercial calendar which supports the commercial priorities and inspires more people to visit our selling channels.
You proactively monitor national competition, taking fast actions to ensure that the IKEA selling channels secure the lowest price, so as to be the first choice for home fu...