Elevate your career at Roots as the Senior Director of Analytics and Insights, guiding a team to create impactful data strategies across all business functions in this Canadian lifestyle brand.
In this senior leadership capacity at Roots, you will oversee the analytics function, ensuring alignment with commercial goals. This role requires a strategic mindset to leverage data, identify growth opportunities, and translate insights into action. Reporting directly to the CCO, your leadership will foster a culture of analytical excellence and collaborative growth.
Key Responsibilities: • Act as a strategic partner influencing growth and investment • Develop analytics that drive retention and customer loyalty • Provide actionable insights to enhance channel and market strategies • Build frameworks for experimentation and data-driven decisions • Oversee data quality and governance across analytics