Become the driving force behind brand growth as the Brand Marketing Leader at Roots, an esteemed Canadian lifestyle brand. Lead innovative marketing strategies that resonate with target audiences and enhance brand loyalty.
Roots is on the lookout for a skilled marketing professional with over ten years of experience in developing consumer products, especially within apparel or fashion industries. This role will empower you to lead a talented team, cultivate strategic partnerships, and translate insights into compelling campaigns. A strong connection to consumer behavior is essential for success in this position.
Key Responsibilities: • Manage and inspire a high-performing marketing team • Support brand planning using cultural insights • Collaborate with the CMO on cohesive marketing strategies • Create impactful marketing briefs based on trends • Ensure cross-functional alignment and customer journey consistency