At its core, Revenue Growth Management (RGM) in Diageo is about selling the right product to the right consumer, in the right customer, at the right time, at the right price. We will leverage on headline pricing, promotional efficiency, trade terms management, pack and format Architecture and product/channel mix to deliver our agenda.The RGM Manager is expected to deliver RGM Projects across Colombia Markets and partner with local multifunctional stakeholders through Pricing Strategy, Trade Strategy, and trade terms structure.
Be the catalyst for organizational change, leading to the markets becoming obsessed with Revenue Management.
Responsibilities
Take general thinking and make it locally actionable.