Company Description

Applied Retention is a Mumbai based AI startup building the future of retention and lifecycle marketing in India. We are building an AI powered customer intelligence and decisioning platform that moves marketing away from if/then journeys to dynamic, highly contextual, 1:1 personalized journeys.

Marketing today runs on events. Someone clicked, someone abandoned a cart, someone opened an email. CEPs collect these events and let marketers build if/then journeys on top of them. The problem is not data, it‘s decisioning. Brands have more customer data than ever, sitting across warehouses, CRMs, and CEPs, but the actual decisions about who to talk to, what to offer, and when, still get made by marketers in segment builders. That‘s why personalization at scale still feels generic. Applied Retention is the intelligence layer that sits between the data and the CEP. We model each customer individually, decide the right offer, ...