Lead retention strategies as a Senior Manager at Aplin, focusing on customer engagement and lifecycle performance. This fully remote role oversees diverse channels like email and social media.
Aplin is seeking a Senior Manager of Retention Marketing to drive key strategies across the customer lifecycle. Your focus will be on improving engagement, renewals, and win-back initiatives. With a management role, you'll guide a team through email, direct mail, social media, and brand reputation, ensuring alignment with business goals.
Key Responsibilities:
• Own retention performance across the customer lifecycle
• Manage channel owners in email, social, and direct mail
• Set priorities aligned with business impact
• Review plans to raise execution quality
• Collaborate with cross-functional teams to address churn
Requirements:
• Bachelor’s degree in Marketing or related field
• 7+ years in retention marketing, 2+ years in management
• Strong understanding of c...