Retail Marketing Specialist – Channel & Point of Sales Activation

Purpose & Overall Relevance for the Organization

At adidas, we have a clear purpose: “Through sport, we have the power to change lives.” This guiding principle shapes how we operate as a company, how we collaborate with our partners, how we create our products, and how we connect with our consumers.

Key Responsibilities

• Seasonal & Annual Planning (sell‑in focus): support local Channel Activation and Visual Merchandising teams in briefing sell‑in and in‑season materials to ensure campaign readiness within the market.
• Tool Creation & Delivery: assist in adapting all channel activation executions and commercial support materials (playbooks, in‑store guidelines, sell‑in and in‑season toolkits) for points‑of‑sale across physical and digital channels, ensuring brand alignment, quality, and adherence to Brand Marketing Plan.
• Rollout & Openings: support the preparati...