Drive effective marketing campaigns as a Marketing Automation Specialist in a fully remote role. Leverage your expertise in process optimization, data analysis, and campaign execution to enhance marketing efforts.
This position seeks an experienced professional to manage automated marketing efforts, focusing on email campaigns and data segmentation. You will bring a data-driven mindset and a passion for marketing to establish efficient processes while working with high-tech clients. Your marketing automation excellence will support growing HR-focused programs across multiple industries.
Key Responsibilities:
• Execute email and landing page marketing campaigns
• Manage data for hygiene and segmentation
• Set up registration pages for marketing programs
• Conduct A/B testing for campaign optimization
• Provide detailed reporting on campaign performance
Requirements:
• 3-5 years of Salesforce and Lead Scoring experience
• Familiarity with Eloqua and Poppulo ...