Regional Marketing Manager – Argentina Responsibilities
Collaborate with Country Directors to shape and improve the regional commercial plan
Oversee the growth and management of all marketing/branding efforts in the Latin America region
Architect and refine comprehensive briefs for events and campaigns, aiming to enhance upper funnel dynamics, acquisition rates, and CRM engagement for both retail and partner networks, while also launching regional initiatives that align with our commercial aspirations and amplify brand visibility
Actively engage with the Marketing Team to solve business problems and provide strategic advice
Initiate and interpret market research and competitive analyses within the Latin America region, translating insights into groundbreaking campaign strategies
Ensure seamless collaboration with the compliance team to find new marketing prospects while meeting regulatory standards