Requirements Gathering & Workflow Analysis • Collaborate with marketing teams to understand campaign goals, personalization needs, and automation requirements. • Conduct interviews, working sessions, and discovery meetings to capture detailed business requirements and understand constraints across data, content, and technical systems. • Break down email workflows into specific steps to identify inefficiencies and opportunities for improvement. • Gather and track data on current-state processes to support continuous improvement and operational optimization.
Documentation & Process Mapping • Develop clear, structured documentation such as business requirements, functional specifications, user stories, and process flows supporting SFMC development. • Maintain documentation libraries, ensuring version control and adherence to project standards. • Translate complex marketing and technical concepts into easily understandable ...