Lead the integration of a new marketing automation platform at BDC as a Product Owner. Drive data flow reliability between systems to enhance marketing and sales effectiveness.
In this pivotal role, you'll oversee integration processes between marketing platforms, CRM, and customer systems. Your expertise will ensure seamless data exchange for campaign execution, lead management, and performance tracking. Collaborating with delivery teams, you'll align integration development with target-state architecture and prioritize the backlog effectively.
Key Responsibilities: • Define integration flows across marketing and CRM platforms • Identify risks and gaps in existing data integrations • Collaborate on integration design, ensuring comprehensive specifications • Act as Product Owner for marketing integration backlog • Lead cross-team collaboration for efficient delivery