Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment

Position Type: Full-Time, Remote
Working Hours: Flexible with overlap for U.S. business collaboration

About the Role

At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products.

This is not a coordination role.

You will be the first GTM hire, responsible for:

• Product launch execution
• Beta user acquisition
• Positioning & messaging
• Demand generation
• Outreach campaigns
• Launch systems & playbooks

You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.

If you’re someone who:

• Thrives in ambiguity
• ...