Role Overview

The Product Manager, D2C is a pivotal role, responsible for strengthening Brother’s Direct-to-Consumer (D2C) channel. Reporting to the Senior Product Manager, B2C, this role defines, plans, and operationalizes Go-To-Market (GTM) strategies to drive profitable growth, bridging Product Planning, Digital, Customer Experience (CX), Marketing, and GTM Operations teams. The Product Manager ensures that category offering, pricing, promotion and placement decisions are aligned with customer insights, revenue goals and strategic business outcomes.

Duties & Responsibilities

• Translate category and business objectives into D2C‑specific go‑to‑market plans for brother.ca, defining product assortment, pricing strategies and promotional levers aligned with broader B2C targets.
• Leverage market and competitive insights to shape revenue‑driving strategies, while managing a robust promotional calendar and pipeline of attraction, conversion an...