Define and develop consumer strategies and tactics to expand Visa's leadership in Mexico's digital payment space.
Drive the successful implementation of Visa's Digital Products and Solutions, including tokenization (Visa Token Service - VTS), authentication solutions (Cloud Token Framework - CTF, Passkey), and Click to Pay (CTP) and as well as new products or functionalities of existing core debit / credit products.
Develop key performance indicators for digital product categories.
Expand access and explore new digital product issuance through early detection of client needs.
Implement new commercial intelligence strategies for digital product development to gather valuable market segment information.
Provide consultative product expertise for internal clients, issuers, and partners to enhance understanding of our digital products and new services.
Develop and implement effective product management s...