We are seeking a passionate and experienced Senior PR Specialist to lead our PR efforts at TripShepherd.
As a Senior PR Specialist, you will be responsible for developing and executing PR strategies, building media relationships, and enhancing our brand visibility and reputation in the travel industry.
**Key Responsibilities**:
- Develop and implement comprehensive PR strategies and campaigns to promote TripShepherd, its products/services, and key initiatives.
- Build and maintain relationships with media contacts, journalists, influencers, and industry stakeholders to secure media coverage, interviews, features, and partnerships.
- Create press releases, media pitches, press kits, and other PR materials to effectively communicate key messages, announcements, and news about TripShepherd.
- Organize and coordinate media events, press conferences, product launches, and PR initiatives to generate buzz, excitement, and media coverage.
- Monitor media coverage...