Oversee post-enrollment marketing strategies as a Senior Manager in Lifecycle Marketing. Focus on retention, churn prevention, and maximizing customer LTV in this fully remote role.
This position requires a strategic thinker capable of integrating fragmented systems into a streamlined process for customer engagement. You will take ownership from Day 0 onboarding through retention programs and winback initiatives, ensuring all strategies are effective and measurable. Your insights will directly impact product positioning and pricing based on churn data.
Key Responsibilities:
• Lead comprehensive lifecycle engagement tactics
• Execute targeted churn prevention measures
• Craft educational and persuasive customer communications
• Ensure compliance with deliverability standards
• Develop winback strategies for former customers
Requirements:
• 7+ years in lifecycle marketing within subscription models
• Proven track record managing extensive email/SMS volumes