We are looking for a Performance Marketing Specialist who will be a part of HUL’s qCom team based at Mumbai HO. He/she will be responsible for running performance marketing campaigns across key qComm customers.The right candidate should be able to: + Analyse large data sets and identify trends and insights. + Measure the right KPIs either directly or indirectly for on/off platform paid/organic activities. + Identify the levers of growth and optimize paid media plans to maximize sales output. + Manage and execute the experiment pipeline and codify learnings. + Distil audience cohorts & deploy them on applicable platforms to measure their relative performance.
KEY SKILLS REQUIRED: Must have experience in either – + Analytics + Digital marketing or + running customer acquisitions/retention campaigns for small start-ups