Lead performance marketing efforts at Turo as the Senior Manager of Acquisition, specializing in paid social to drive growth across Canada.
This senior position requires an expert in customer acquisition with over 8 years of hands-on experience. You will work closely with analytics, product, and creative teams to enhance strategies. Your role includes managing substantial budgets and optimizing performance across various digital channels, ensuring that well-structured experiments yield actionable insights.
Key Responsibilities:
• Develop comprehensive strategies for Meta, TikTok, and YouTube
• Monitor budget performance against key metrics
• Collaborate on creative-led growth initiatives
• Implement full-funnel acquisition strategies effectively
• Analyze performance data to drive decisions
Requirements:
• Minimum of 8 years in paid social marketing
• Experience in both agency and in-house settings
• History of managing large budgets successfully
• S...