Drive performance at Martell Group as a Performance Marketing Expert, focusing on demand generation and paid media in Kelowna. Transform audience engagement into revenue.
As a Performance Marketing Expert, you will own the entire demand generation process for Martell Media and Pink Skirt Project. This hands-on role requires a deep understanding of paid acquisition, funnel optimization, and analytics to maximize revenue impact. Your leadership will ensure that marketing strategies are integrated and targeted for high conversion while building robust systems for sustainable growth.
Key Responsibilities: • Oversee paid media on channels like Google and LinkedIn • Optimize campaign performance with complete ownership • Develop scalable acquisition systems for MQL generation • Assess key metrics, driving improvements in CPL and CVR • Manage full funnel activities from landing to conversion