Job purpose: The Paid Media Specialist is responsible for driving profitable online growth through the strategy, execution, and optimization of high-impact digital advertising campaigns. This role focuses on high-intent acquisition channels, with particular emphasis on Google Ads and on-site conversion performance, using a data-driven approach to increase qualified traffic, improve conversion rates, and enhance data quality. Through continuous testing, analysis, and performance optimization, the role plays a critical part in maximizing ROI and supporting broader business growth.

Responsibilities

• Lead the end-to-end management of the Google Ads account, including campaign strategy, structure, bidding, and ongoing optimization across Performance Max, Search, Shopping, Display, and YouTube
• Implement and manage value-based bidding strategies and enhanced conversion tracking to align campaign performance with revenue outcomes
• Lead op...