**Here’s What You’ll Get To Work On**:
- Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
- Bottom-of-Funnel Focus: Prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed-won revenue.
- Collaboration with Sales Teams: Partner closely with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop.
- Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.
- Full-Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and how paid media influences progression through the funnel.
- A/B Testing & Creative Iteration: Conduct A/B tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains.
- Cross-Channel Integration: Collaborate with the broader marketing team to maintain cohesive messaging and strategic al...