The main role of the Paid Media Manager is to implement and optimize search advertising campaigns across various platforms. They are responsible for campaign optimization, analysis and reporting and also act as a technical contact between account managers, clients and creative agencies.Senior Paid Media Managers must therefore be able to communicate effectively and manage internal and external client expectations.
ESSENTIAL REQUIREMENTS:
+ Minimum 4+ years experience in running, implementing & managing Google Ads campaigns ( Microsoft Ads, Apple Search and Search Ads 360 campaigns advantageous)
+ Experience in implementing & managing Re-marketing & Shopping campaigns is advantageous
+ Experience with setup and testing of tracking requirements of online campaigns
+ Knowledge of PPC Search best practices and optimization techniques
+ Senior Paid Media Manager Responsibilities would include (Search):