*** This role will be based in Shenzhen, instead of Hong Kong.
Responsible for user acquisition and advertising for Moomoo (Futu's overseas version), with expertise in ad placement and optimization across major platforms including Google, Meta, and TikTok (APP/WEB campaigns);
Able to develop targeted advertising strategies based on brand positioning, product selling points, audience profiles, and channel characteristics;
Data-driven, with the ability to track real-time advertising account data, make quick judgments, and adjust optimization strategies in a timely manner;
Skilled in A/B testing, continuously iterating on ad strategies and deriving meaningful insights to guide future business decisions;
Keeps up with overseas trends and understands the psychology of target user groups, with a solid sense of marketing.