Take charge of Email Automation at Origins, focusing on strategy development and performance analysis. This hybrid Manager role located in Liberty Village, Toronto offers the opportunity to influence customer retention and loyalty through CRM.
You will report to the Senior Manager of CRM, overseeing the complete lifecycle of automated email flows. Your role includes crafting tailored audience segments and deploying impactful marketing assets while ensuring compliance. Leverage your analytical skills to track performance metrics, thereby optimizing strategies effectively.
Key Responsibilities:
• Lead development of CRM Email Journey programs end to end
• Analyze audience segments for enhanced personalization
• Build and QA marketing email assets for various campaigns
• Map customer journeys to find new engagement points
• Generate performance reports to assess campaign effectiveness
Requirements:
• Minimum 5 years in CRM or Online Marketing
• Experienced wi...