DiDi Global Inc. is a leading mobility technology platform providing app‑based services globally.
In this role, you'll be…
User Acquisition
Contribute to the development and execution of comprehensive user acquisition strategies across various channels, including viral social media campaigns, Key Opinion Leader (KOL) partnerships, and offline initiatives.
Establish seamless conversion paths to onboard users from DiDi's ride‑hailing and payment services to the food delivery platform.
User Retention
Contribute to the design and implementation of tiered retention programs.
Leverage behavioral data to proactively identify and mitigate user churn risks.
Market Analysis & Strategy
Closely monitor market competition and develop agile response strategies.
Provide regular market intelligence reports and key performance indicator (KPI) dashboards.