Establish strategic direction of team and ensure alignment with global objectives, Commercial Division commercial business needs and overall department objectives.
Collaborate with global and CD Marketing and CI GCA functions to enhance global alignment, prioritize high-impact reporting metrics around brand objectives to support better and more informed business decisions.
Drive strong cross-functional communication to promote brand-level knowledge sharing and integration of key learnings.
Conduct brand-related strategies, opportunity discovery and investment decisions with advanced analytics (examples include Customer Segmentation, Patient Adherence Analysis, HCP Network Analysis, etc) to uncover new business opportunities and insights.
Advise global, regional and local stakeholders and provide actionable strategic recommendations that are rooted in a strong understanding of business and...