What you’ll do As an Omnichannel Campaign Lead, you’ll own end‑to‑end oversight of campaign execution, performance, and optimization across multiple ad platforms. You’ll serve as the primary Activation team point of contact for one (or more) sales pods aligned to industry verticals, translating media plans into activation strategies and ensuring flawless delivery. This role focuses on driving strong customer outcomes through active management of campaign performance, strategic optimizations, and consistent collaboration with internal and external partners. In close partnership with Sales, Accounts, Planning, and Measurement teams, you’ll make data‑driven decisions, retail media analytics and clear communication to deliver high‑performing programs that meet or exceed sales and media performance goals. Your role will also be responsible for identifying opportunities to improve communication and evolve or automate team processes, to maximize time spent on strategic, high‑value work.
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