Drive impactful media strategies for Maxi as a Senior Manager. Leverage your expertise to enhance engagement and business success in the Quebec market.
As the Senior Manager of Media Strategy, you'll collaborate directly with Maxi's Marketing and Merchandising teams, applying customer insights to optimize media investments. Managing a team of Media Strategy Managers or Specialists, you will enhance strategic thinking and foster innovation within the organization. Your role is crucial in translating marketing objectives into effective media campaigns focused on the unique behaviors of Quebec consumers.
Key Responsibilities:
• Lead strategic media planning for Maxi's business partners
• Develop campaigns tailored to Quebec's cultural nuances
• Utilize data insights to inform media investment decisions
• Mentor and develop a new team of media specialists
• Ensure efficient cross-functional collaboration in media initiatives
Requirements:
• 7–10 years in media st...