Elevate digital media effectiveness as a Media and Channel Innovation Manager with Johnson & J&J in Toronto. Lead centralized media strategy and campaign performance to foster innovation.
In this critical role at Johnson & J&J, you will spearhead the media strategy, ensuring effective governance and compliance. Collaborate with various teams, including marketing and analytics, to foster creativity and drive growth through advanced AI-driven solutions. Your role emphasizes scalable best practices and impactful measurement frameworks crucial for a rapidly evolving healthcare landscape.
Key Responsibilities:
• Lead development of paid media strategies for business goals
• Manage relationships with agencies and media vendors
• Pilot new channels and platforms for growth
• Oversee compliance for websites and social media channels
• Create dashboards for analytics and reporting
Requirements:
• Bachelor’s degree required
• 7+ years in digital media or marketing