Become the Media Planning Lead at Insight Global for a top retail client in Toronto. You'll craft integrated marketing campaigns designed to achieve their advertising goals during a 6-month contract.
This role emphasizes strategic media planning within a retail environment, requiring 3-5 years of experience managing large-scale programs. You'll collaborate effectively across media, analytics, and finance while developing holistic media strategies on various platforms such as Google and Facebook. A proactive mindset is essential to drive innovation and results while navigating ambiguity in a fast-paced setting.
Key Responsibilities:
• Lead comprehensive retail media plans across onsite and offsite channels
• Translate brand goals into measurable strategies for media
• Coordinate with internal leads for effective marketing mixes
• Monitor campaign performance and provide actionable insights
• Drive innovation using new formats and audience insights
Requirements: