Lead media activation strategies with Salt XC as a Director in Toronto. This hybrid role emphasizes data-driven decision-making and hands-on analytics.
You will take charge of media strategies integrating digital insights across various clients, leveraging 6-7 years of senior experience in a media agency. Your proficiency in Google Analytics and campaign execution will guide your team’s success while you cultivate strong client relations. This role requires a thorough understanding of the evolving media landscape.
Key Responsibilities:
• Direct media strategy development for key clients
• Write and present comprehensive media plans
• Mentor teammates and conduct performance reviews
• Monitor and elevate media plan execution outcomes
• Manage quality assurance across campaigns and platforms
Requirements:
• 6–7 years of experience in a senior media role
• Expertise with Google Analytics and DSP platforms
• Bachelor's degree in Marketing or related area