Responsibilities

The Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

• Partner primarily with clients and agencies to provide sound measurement strategy that can lead to better understanding of business performance on the platform.
• Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients.
• Leverage both first‑party and third‑party measurement solutions to measure the impact of TikTok media on advertisers' business.
• Analyze data to develop advanced analytics projects and tests tailor‑made for clients to prove that TikTok works.
• Manage client and agency feedback to ensure their voice is reflected with our product and partnership teams.
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