MarTech Strategy & Vision: Lead engagements that define clients' MarTech north star: assessing current-state stack maturity, identifying capability gaps, and designing a prioritized technology and operating model roadmap aligned to business strategy and customer experience goals.
Stack Rationalization & Architecture: Guide clients through MarTech stack audits and consolidation decisions — evaluating platform sprawl, redundancy, integration complexity, and total cost of ownership to recommend a coherent, scalable architecture.
Vendor Selection & RFP Leadership: Lead structured vendor evaluation and selection processes for marquee MarTech platforms (CDP, MAP, CRM, CMS, personalization); develop evaluation frameworks, scoring models, and executive recommendation packages.
Engagement Ownership: Own the full engagement plan: scope, milestones, team structure, risk management, client communication, and delivery quality. Serve as p...